go with the flow // bud light seltzer

(spec)

It was a long pandemic. Everyday annoyances seemed to get harder and harder to ignore, ultimately leading to many of us standing breathless over our the shattered remains of our favorite coffee mug in pieces on the floor and feebly screaming why?! over and over again into the emotionless void that is the face of a cat staring back at us. Y’know, that old chestnut.

Luckily, we had Bud Light Seltzer. Crisp, refreshing, and exactly what you need to take the edge off. In this spec campaign, we created two videos about how BLS helps you just go with the flow when things get… weird.

*Silver award winner for best writing at the 2022 Telly Awards.

CW // Chris Voss

AD // Cole Madden

Director // Jocelyn Cooper