good, great, ultimate // txu energy

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Traditional Broadcast

Summertime is great. But it can also suck. Especially when you’re in Texas, and the scorching heat has you blowing your whole fun-money budget on your energy bill.

In the face of record-breaking temperatures, TXU Energy tasked us with unveiling their Ultimate Summer Pass. It's a new kind of electricity plan: the hotter it gets, the more you save. That's not just a good plan. And it's more than a great plan. Bring on the ultimate summer.

CD // Yama Rahyar, Bang Pham
CW // Chris Voss
AD // Cole Madden