Toyota joyrides

SAATCHI & SAATCHI

Digital Experiences

There’s a reason why most people can’t wait to get their driver’s license. Because driving is fun. Especially when you’re driving a Toyota. That’s why we created a series of AR games that let users tap into the joy of driving a Toyota, even if they aren’t lucky enough to own one yet.

Face Race: We created a first-of-its-kind augmented reality racing game where you control a car with perfectly timed facial expressions.

State of Mind: In order to literally get into the mind of a Toyota driver, we created this fun augmented reality filter. First you select your adventure of choice, and then watch as the top of your noggin pops open, revealing an exciting scene within.