raise your cup // Ball aluminum cups
Quigley-Simpson
Integrated Social/Digital
You know that great feeling that comes with spending a little more on a much better option? Like going with a little nicer whiskey rather than the well. That’s what it feels like when you experience the Ball Aluminum Cup. Not only does it look and feel nicer than its plastic counterparts, it’s also a sustainable choice that’s good for the world.
Living mostly on Instagram and YouTube, this digital campaign used a series of short social videos that playfully embrace that feeling you get when you raise your disposable cup game with the Ball Aluminum Cup™.