say yes // TOYOTA

SAATCHI & SAATCHI

Digital Creative // :15 social videos

With Toyota comes versatility, and with versatility, you to do you. Targeted at in-market customers, this campaign highlighted specific vehicle features that would enable people to “say yes” to new experiences that normally they would not. This leads our relatable and SAG-certified heroes out of the mundane and into fun and unexpected scenarios.

Toyota liked this campaign so much, they decided to sustain it for a second year. All-in-all, the campaign consisted of over 20 pre-roll videos and modularized stories.

 ECD // Chris Pierantozzi

CD // Jake Mikosh

CW // Chris Voss, Ree Nguyen

AD // Cole Madden, Phil Samartan