say yes (again) // TOYOTA

SAATCHI & SAATCHI

Digital Creative // :15 Pre-Roll

With Toyota comes versatility, and with versatility, you to do you. Targeted at in-market customers, this campaign highlighted specific vehicle features that would enable people to “say yes” to new experiences that normally they would not. This leads our relatable and SAG-certified heroes out of the mundane and into fun and unexpected scenarios.

Toyota liked this campaign so much, they decided to sustain it for a second year. In this phase, we produced a total of eleven :15-second pre-roll videos. Below you’ll find some of my particular favorites. Enjoy!

 ECD // Chris Pierantozzi

CD // Jake Mikosh

CW // Chris Voss, Ree Nguyen

AD // Cole Madden, Phil Samartan