PROFILE
A creative copywriter who took the scenic route to advertising. After slinging drinks (bartending), pretending to be other people (acting), and guiding folks around a booze factory (distillery tours), I finally found my way into the wild world of writing ads. Turns out all those "real jobs" were just research for understanding how actual humans think, talk, and make decisions. Lucky coincidence.
EXPERIENCE
ASSOCIATE CREATIVE DIRECTOR | CHARTS + DARTS
Los Angeles, CA | JUN. 2024 - PRESENT
Making brands sound like they know what they're talking about (and sometimes they actually do).
What I do: Creative concepting, social-first campaigns, digital display, guerrilla OOH, organic content
Who I do it for: Yokohama Tire, Honda, Golden Eagle Vodka, The Original Farmer's Market, SlideData
INSTRUCTOR | THE BOOK SHOP SCHOOL FOR ADS
Los Angeles, CA | JUN. 2023 - PRESENT
Teaching aspiring creatives how to make ads good enough to win awards and how to handle rejection when they don't.
SR. COPYWRITER | QUIGLEY-SIMPSON
Los Angeles, CA | JUL. 2022 - JUN. 2024
Convinced people to buy things they probably need anyway, just with better words.
What I did: Creative concepting, social, broadcast video, online video, digital display, print
Who I did it for: Ball Aluminum Cups, Chase Marriott Bonvoy, Jenny Craig
COPYWRITER | RPA
Los Angeles, CA | AUG. 2021 - JUL. 2022
Wrote things that made clients happy and hopefully made consumers smile (or at least not actively frown).
What I did: Creative concepting, broadcast video, online video, social, OOH, digital display, direct mail
Who I did it for: Honda, SoCal Edison, TXU Energy, Jacoby & Meyers
COPYWRITER | SAATCHI & SAATCHI
Los Angeles, CA | DEC. 2018 - AUG. 2021
Learned how to write concise, compelling copy while surviving multiple rounds of client feedback.
What I did: Creative concepting, online video, social media, OOH, digital display, experiential, website
Who I did it for: Toyota, T-Mobile (via Publicis Seattle), Verizon (via Rauxa)
ASST. DISTILLER/GUIDE | LOST SPIRITS DISTILLERY
Los Angeles, CA | 2017 - 2018
Talked about booze by day, made booze by night. Realized storytelling is easier when your audience is slightly buzzed.
WRITER/ACTOR | FREELANCE
Wherever rent was due | 2012-2018
Performed in things you probably haven't seen and wrote things you probably haven't read. But they exist, I swear.
SCRIPT READER | ABRAMS ENTERTAINMENT
Los Angeles, CA | 2012-2017
Read hundreds of scripts so executives didn't have to. Learned what makes stories work and what makes people throw scripts across the room.
BARTENDER | VARIOUS LOCATIONS
Los Angeles, CA | 2012-2017
Provided liquid therapy while learning more about human behavior than any psychology course could teach. Advanced degree in nodding sympathetically.
EDUCATION
THE BOOK SHOP SCHOOL FOR ADS
Los Angeles, CA | 2016-2018
Copywriting — Paid good money to have my work ruthlessly critiqued until it got better.
CHAPMAN UNIVERSITY
Orange, CA | 2008-2012
BFA Theatre Performance, Minor in Creative Writing — 2012
Graduated magna cum laude, Presidential Scholar (yes, I was that kid)
THINGS I'M GOOD AT
Writing copy that sounds like it came from a human
Turning boring briefs into interesting ideas
Understanding what makes people tick (and click)
Working with designers, strategists, and account managers without starting turf wars
Managing client expectations while delivering creative that doesn't suck
Explaining to my parents what I actually do for a living
Microsoft Word (with wizard-like proficiency)
Finding humor in deadline-induced panic